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Digital Marketing Quiz 7

Ques 1: Which choice represents a digital marketing channel?

(a) LinkedIn

(b) Earned

(c) Cost Per Click

(d) Brick & Mortar

Answer: Option(A): LinkedIn

Ques 2: You can build really powerful predictions about people’s behavior if you collect enough _____.

(a) hypotheses

(b) marketing channels

(c) tracking pixels

(d) data points

Answer: Option(D): data points

Ques 3: Which choice refers to the steps within the process to purchase?

(a) Buyer Journey

(b) Finished feature benefits

(c) Funnel Marketing

(d) Top-of-the-funnel
Answer: Option(A): Buyer Journey

Ques 4: Why is it important that you understand the buyer journey?
(a) It gives you a model to further refine your marketing strategy.

(b) It helps you visualize all the stages a customer will go through.

(c) all of these answers

(d) Understanding your customer’s journey helps to deliver the right message at the right time.

Answer: Option(C): all of these answers

Ques 5: What visual can you use to illustrate the process a customer takes through the marketing funnel?
(a) funnel infographic

(b) charted funnel map

(c) buyer journey map

(d) persona infographic

Answer: Option(C): buyer journey map

Ques 6: Which type of media includes channels like social media, mentions on other blogs, and articles written about you?

(a) Earned

(b) Owned

(c) Paid

(d) Shared

Answer: Option(A): Earned

Feedback

Earned Media is the world of organic press. Your social media accounts, mentions on other blogs, and articles written about you make up the channels within Earned Media.

Ques 7: What does a marketing funnel help explain?

(a) which marketing initiatives to prioritize

(b) the amount of data in the marketing ecosystem

(c) how prospects become buyers

(d) what consumers are interested in

Answer: Option(C): how prospects become buyers

Ques 8: What is the correct order of the four primary funnel segments?

(a) Desire, Awareness, Interest, Action

(b) Awareness, Interest, Desire, Action

(c) Awareness, Desire, Interest, Action

(d) Interest, Awareness, Desire, Action

Answer: Option(B): Awareness, Interest, Desire, Action

Ques 9: In what state of the funnel does a prospect explore the product/service in more detail?

(a) Awareness

(b) Loyalty

(c) Action

(d) Interest

Answer: Option(D): Interest

Ques 10: When we talk about consumers who are in a buying decision, what portion of the funnel are we referencing?

(a) Entire-funnel

(b) Middle-of-the-funnel

(c) Top-of-the-funnel

(d) Bottom-of-the-funnel

Answer: Option(D): Bottom-of-the-funnel

Feedback

Bottom-funnel marketing focuses on identifying consumers who are in a buying decision, and then converting them.

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