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Ques 1:  When you are creating reports using Power BI to share data with other users, what are you ultimately doing? (a) You are creating reports for users to then use to create their own dashboards containing visualizations. (b) You are creating a dashboard for users to access the information in the visuals you place in the report. (c) You are creating reports in a format that can be shared via Excel or a cloud storage service, such as OneDrive. (d) You are translating raw data into visuals that make it easier for you to understand the data contained in the report. Answer: Option(B):  You are creating a dashboard for users to access the information in the visuals you place in the report. Feedback You are sharing your data by means of dashboards with visuals. Ques 2:  You would like a hierarchical visualization that shows total sales in Canada, then sales by province. Which visualization will provide this? (a) a combo chart (b) a filled map (c) an area chart (d) a treemap...

Ques 1:  You are an independent contractor, so you do not have an organizational email address. Can you still sign up for a Power BI trial subscription? (a) Yes, you can get a trial subscription to Office 365, and then use that account to sign up for a Power BI trial. (b) Yes, because a trial subscription for Power BI does not have the organizational email requirement of a full subscription. (c) No, unless an officer of the organization you are contracted with contacts Microsoft to approve your request. (d) No, because Power BI is limited to individuals with organizational or educational email addresses. Answer: Option(A):  Yes, you can get a trial subscription to Office 365, and then use that account to sign up for a Power BI trial. Feedback This work-around will let you sign up for a trial subscription. Ques 2:  You are trying to sign up for the free 60-day trial of Power BI Pro with your personal email, yourname@hotmail.com. Why won't you be able to sign up for the fre...

Ques 1: Which choice represents a digital marketing channel? (a) LinkedIn (b) Earned (c) Cost Per Click (d) Brick & Mortar Answer: Option(A):  LinkedIn Ques 2:  You can build really powerful predictions about people’s behavior if you collect enough _____ . (a) hypotheses (b) marketing channels (c) tracking pixels (d) data points Answer: Option(D):  data points Ques 3:  Which choice refers to the steps within the process to purchase? (a) Buyer Journey (b) Finished feature benefits (c) Funnel Marketing (d) Top-of-the-funnel Answer: Option(A):  Buyer Journey Ques 4:  Why is it important that you understand the buyer journey? (a) It gives you a model to further refine your marketing strategy. (b) It helps you visualize all the stages a customer will go through. (c) all of these answers (d) Understanding your customer’s journey helps to deliver the right message at the right time. Answer: Option(C):  all of these answers Ques 5:  What visual c...

Ques 1:  Regarding the time-value of money, what is an important mantra to keep in mind? (a) future cash flows in current dollars (b) current cash flows in current dollars (c) current cash flows in future dollars (d) future cash flows in future dollars Answer: Option(A):  future cash flows in current dollars Feedback Being able to understand the discount rate of future cash flows sets you apart as someone who truly understands finance. Ques 2:  Which factor is essential for a company to consider when making long-term investment decisions? (a) rate of return (b) opportunity cost (c) time-value of money (d) cost of capital Answer: Option(C):  time-value of money Ques 3:  The first step in a personal investment plan is creating a $1,000 emergency fund in a bank. Which step is next? (a) Invest in guaranteed returns. (b) Save up three to six months of living expenses. (c) Start to pay off your debts. (d) Save 15% of your income in an IRA or 401(K). Answer: Option(C):...

Ques 1:  Which statement about equity financing is true? (a) Interest payments are mandatory. (b) Dividend payments are in a fixed amount. (c) Dividend payments are optional. (d) The initial investment amount must be repaid. Answer: Option(C):  Dividend payments are optional. Ques 2:  The average person cannot accurately make predictions about the stock market because of _____ . (a) a lack of funds (b) a lack of information (c) a lack of time Answer: Option(B):  a lack of information Ques 3:  FarmCo. is a farming machine company in an agricultural-heavy area in Australia, and it has been in operation for 10 years. What should FarmCo. use to set the price for its IPO? (a) its current share price mulitplied by its average price/earnings ratio (b) its current earnings per share mulitplied by the agricultural industry's price/earnings ratio (c) its current price earnings per share mulitplied by its average price/earnings ratio (d) its current share price mulitplied ...